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Our role is not to give clients what they THINK they want, it’s to provide design solutions for what they actually NEED. Whether it comes to the design layout, style, and furnishings, or paint colours, your clients will likely have ideas of what they dream their home to be. But that doesn’t mean they know best, which is why they invest in your services as an Interior Design Professional.
Claire Jefford is an Award-winning Certified Decorator and owner of the highest-reviewed Toronto-based decorating firm, Claire Jefford Inc. She’s also a highly reputable business coach and speaks at various industry events across North America.
In this episode of her popular Behind the Curtain series powered by Mydoma, as always, Claire doesn’t hold back. Join us as she shares stories of real client projects, showing you why she did not always give clients what they asked for, but instead presented herself as the expert, recommending design solutions for what the clients needed or what she felt would give them the best result.
ABOUT CLAIRE
Claire Jefford is a Certified Interior Decorator who began her award-winning firm in 2011. She is proud to be the highest reviewed Design Professional in the Toronto area with over 120 reviews. Claire is also a respected Business Coach within the design industry and developed her signature course for Designers 0-5 years in business, called the Interior Design BOSS Academy.
Voted Top Influencer 3 years running, Claire does speaking engagements, panel discussions & live video broadcasts from various design events across North America. She runs a highly engaged, private Facebook group, Interior Design Business Strategies, with over 6000 design professionals from around the world.
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